Organizar la batalla del mercado

El marketing es un mundo complejo pero fascinante. Quienes trabajan en él deben ser persuasivos, astutos, pacientes, y deben tener talento nato. Una campaña de marketing es el comienzo del éxito o el prematuro fracaso de un producto o servicio en el mercado. De ahí que sea vital concebir una estrategia antes de presentar la campaña.

La estrategia de marketing atiende los conceptos de comunicación y comercialización de una empresa, con el fin de obtener el mayor provecho de las oportunidades del mercado. Se trata de crear y redactar los objetivos de la campaña y los caminos que posteriormente deben seguir las tácticas de mercadotecnia. El encargado del trabajo debe tener siempre en cuenta que debe lograr esto obteniendo grandes beneficios con bajas inversiones.

Una buena estrategia de marketing solo se consigue cuando se conoce a fondo las necesidades, problemas y preferencias de los clientes metas en el momento presente y en el futuro. ¿Cómo hacer esto último? Hay que prever, hay que determinar los posibles consumidores; y las ventajas y debilidades de la empresa.

Nada, que una buena campaña de marketing necesita una buena estrategia que la respalde y sobre la que se fundamente.

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